Search Engine Optimisation Belfast

A Rudimentary Guide to Search Engine Optimization

There is no doubt about how important Search Engine Optimization is to modern businesses. From the largest international corporations to the smallest flower shops and car washes, everyone is getting a piece of the digital market and SEO is the key to cordoning off your share. Most people involved in any way with marketing already know this and

While the importance of SEO can hardly be argued, not everyone is sure what SEO really is or what it is trying to accomplish. Some people have a good understanding of what SEO is and are looking to have this important marketing component integrated into their business dynamics. These business owners often wonder whether having this service performed professionally or personally would be the best route to success.

For the answers to these questions and more, you have come to the right place. In the following post we will be looking at the basics of Search engine Optimization and how your company can get the most of this essential tool for reaching the digital markets.

The Search Engines

You already know what a search engine is, as a matter of fact this article you are reading right now was probably brought to your attention through the power of a search engine. Bing, Yahoo!, and Google, as well as many other search engines, work to match internet users to the information they are looking for. This affects online marketing in a very big way.

Search engines work with “crawlers”, which can be described as librarians that run around the Internet indexing and categorizing websites so they can be provided to users looking for that specific website. These websites will be listed in order of relevance to the keywords they contain and presented as such when a user searches for any specific query containing those specific keywords.

Consider how this will play in a modern shopping experience. A search query like “best doughnuts Riverside” could produce hundreds of thousands of results. The search engine will apply advanced algorithms and intuitive-technology to filter out the sites discussing the history and philosophy of the doughnut and provide information on the businesses most likely to be offering this tasty food product – which is what the user was most-likely looking for.

To accomplish this awesome task, search engines must be constantly sorting, indexing and comparing sites to see which have the most relevance they have to search queries. This is where the savvy modern merchant can take advantage of the search engine’s goals of providing users with the best online experience possible to have their products, services and options presented to their target audience.

This is where the “optimization” part comes into play.

Search Engine Optimization (SEO)

SEO is a term used to describe a gamut of techniques and practices designed to improve the rankings of a website in relation to the keywords and terms used to describe the information provided therein. This ensures that the search engines will present this website as relevant more often and higher in their search results pages (SERPS).

So, a doughnut shop in Riverside, might consider using keywords like “doughnut”, “bear claws” or “Riverside” as their keywords. This is smart because they are all very descriptive. The problem is that the competition for these keywords will be very high and getting seen above the competition can seem like an impossible feat.

But, the solution lies in those practices and techniques applied by professional SEO adjusters, like the SEO Agency Belfast. These will allow the website to improve in relevance to the keywords chosen. Some of the techniques might be applied to the site itself. “On-Site SEO” could improve loading times, user experience or the way the site is indexed by the search engines.

“Off-Site SEO” will work to attract more consumers through other locations on the web. By linking the site to specially chosen web locations the site not only gets more attention from human visitors but appears more authoritative to search engines.

Web Design Ideas For Bold Websites

Award-Winning Websites

If you want to upgrade your website or are building a new website, you need to pay attention to the design. Web design will play a large role in how users interact with the website and how successful it is. If you are unsure where to start with your design, here are some ideas from the Belfast Web Design Agency that you can use to create an exciting and bold website.

Bold Typography

Bold typography or oversized font has been gaining popularity over the years and helps to simplify web design. There are many benefits to using large fonts on your websites including drawing attention to certain items or information. Users are more likely to remember the information you have in large font in the centre of your website.

Of course, when using bold typography, you need to be careful regarding the font family. The text should be easy to read and it is recommended that you use web-safe fonts. These fonts load faster and will work on every browser and platform.

An Asymmetric Layout

Most websites have a grid layout that keeps everything in place. A grid layout will help you place everything on your website with ease, but it is the layout that all your competitors are using. If you want to stand out and have a unique website, you should consider an asymmetric layout.

These layouts break the grid and place their elements with more chaos. Of course, you still need to have a plan behind the placement of all elements and ensure your website is easy to navigate. It is also important to note that asymmetric layouts will not work for all businesses.

If you are creating a professional website such as one for a law firm, you might want to avoid this layout. A grid will work better because of the structure and professionalism it offers. However, if you are creating a website for a creative business or an e-commerce business, an asymmetric layout will work.

3D Designs

3D graphics are something that you should look at incorporating into your web design. These graphics have moved out of the gaming and movie industry and into web design. 3D graphics are more engaging than the standard 2D graphics you generally see on websites.

As with other web design ideas, you will need to determine if 3D graphics work for your business. Professional websites might not benefit from the use of these graphics unless they are in specific industries. However, using 3D graphics can be a great way to introduce your brand story.

Use Custom Images

If 3D designs do not work for your business, you should look at custom images. While stock images are easier to obtain, a large number of websites will have the same images as you. Custom images can be tailored to your brand colours and identity.

Custom images can also help build brand recognition. When someone sees one of your custom images anywhere other than your website, they will be reminded of your business. Custom images are also more likely to be shared because they are unique and different. This will increase the reach of your business.

Winning Web Designs

There are many web design ideas that you should consider before you create or change your website. Being a creative and bold website can help you stand out, but it needs to suit the purpose of the website. Asymmetric layouts should be used by certain businesses while bold typography can be used by any website. Custom images should be used by all businesses while 3D images are better for certain businesses or a specific purpose such as detailing your brand story.

Welcome to Belfast Best Web Design Awards

Welcome to Best Web Design Award Belfast where we will be looking at what is working and what isn’t in the Northern Ireland web design scene.

Some things are hot for a minute, and then they’re gone, like a flash-in-the-pan fad, while others become founding concepts and principles upon which industries depend. If you’re not sure if your existing website design still looks current, or if it’s more like something from the dark ages, then we may be able to help you figure that out. Simply tune in on this site to our series of web design articles over the coming months that will allow you to extract just what you need to develop your business the right way online.